Banner Ads: How to Showcase Logos and Images in your Event App

Banner ads are a powerful tool for increasing visibility and engaging attendees within your event platform.

Table of Content:

1. Banner Ads: Introduction
2. Adding Logos and Images
3. Settings for Banner Ads
4. Banner Ad Rotation Logic
5. Reporting
6. Best Practices
7. Troubleshooting 

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1. Banner Ads: Introduction

Our platform allows you to display banner ads in key areas like the menu area, session lists, and more, with ads rotating randomly. You can upload multiple ads or use a custom GIF for controlled rotation. These features ensure flexible ad placement and visibility throughout your event.

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2. Adding Logos and Images

To initiate the process of uploading logos and images for Banner Ads, please navigate to Event Space > Banners within the Experience Manager and select the "Add Banner Ad" option.

A new window will appear, allowing you to upload your files and input the necessary details for the Banner ad you wish to create.

Preview: At the top of the page, you will see a preview section that allows you to view your uploaded image and other details in real-time, giving you the opportunity to make any necessary adjustments before finalizing the creation of your Banner Ad.

Title (required): Provide a title for your Banner Ad, which will be displayed above the image.

Ad image (required): In this section, you have the option to either select an image from your local device or simply drag and drop an image file into the designated area. Supported file formats include: *.jpeg, *.jpg, *.png, *.bmp, *.webp, and *.gif. with a maximum allowed file size of 24 MB.

Message (required): Provide an additional message that will be displayed below the ad image.

Include Pop-Up Window: When activating this setting, a pop-up window will be displayed after clicking on the Banner Ad to show additional information and a call to action button.

Link Type (required):In this section, you have the option to link the banner ad either to a Company profile within your company library or to an external website of your choice.

Once you have completed all the required fields in the form, simply click the green "Add Banner Ad" button to finalize the creation of your Banner Ad.

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3. Settings for Banner Ads

In the Banners area under the Settings tab, you can manage the visibility of Banner ads across sections like Agenda, People, and Companies. To keep a section ad-free, simply uncheck the desired options in the Sponsorship Settings. Note that this will apply to all Banner ads, and specific placements of individual Banners cannot be customized.

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4. Banner Ad Rotation Logic

Banner ads will randomly shuffle through the list of banners that you have entered into the Experience Manager every 60 seconds on the left menu, companies, people, and session lists. 

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5. Reporting

To track the success and engagement of your banner ads, you can access detailed analytics such as impressions and click-through rates. Monitoring these metrics helps you understand the impact of your ads and optimize them for better performance.

For a full breakdown on how to view and interpret these analytics, please refer to our dedicated article here.

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6. Best Practices

• Bring Banners to Life with Animated GIFs:
  Instead of using static images, consider creating a GIF that includes all of your banner ads. This allows them to rotate in a sequence and at a speed that you control. However, be aware that the GIF must adhere to specific dimensions: it should be precisely 50 pixels in height and 300 pixels in width. If you attempt to crop the image, the system will automatically convert it to a JPEG format, resulting in the loss of any animation.
• Prioritize Key Sponsors for Maximum Impact:
  The first banner you add in the Experience Manager will always be displayed first, while the subsequent banners will be randomly shuffled after it. To maximize visibility for your most important sponsors, ensure that their banners are positioned at the beginning of your list.

• Keep it Simple: 4-5 Banners for Optimal Exposure:
  Limit yourself to 4 or 5 banner ads for optimal exposure. While there is no limit to the number you can create, having too many can dilute visibility. Banner ads rotate randomly at the top of the Menu pane and within the Agenda, Attendees, Speakers, and Companies listings, so fewer ads ensure better visibility for each sponsor.

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7. Troubleshooting

• Why Are My Banner Ads Blurry or Pixelated?
  This can occur if the uploaded image does not match the recommended aspect ratio or resolution. Ensure your images are at least 800px by 133px for optimal clarity. Also, avoid upscaling low-resolution images as this can lead to pixelation.
• Why Are Banner Ads Not Showing Up on Certain Pages?
  Make sure you’ve checked the settings for all sections under the Sponsorship Settings tab. If a section is unchecked, the ads will not display in that area. Also, ensure that the sections (Agenda, People, Companies) you intend to show banners in are correctly activated.
• Are There Limits on the Number of Banner Ads I Can Create?
  While there is no strict limit, we recommend using no more than 4 to 5 banners at a time. Too many ads will dilute visibility, reducing the overall effectiveness of each banner.
• What Should I Do if My Ads Aren't Rotating Properly?
  Ensure that the first banner ad in your list is the one you want displayed first. Afterward, the rest of the ads will rotate in a random sequence every 60 seconds. If the ads are still not rotating, try clearing your browser cache and refreshing the page.
• Why are the Banner Ads or the Banner Ads section not visible?
  The most common reason for not seeing the Banner Ads section is the use of an ad blocker, such as the AdBlock plugin for Chrome, which may filter the ads in your app.