Third-party cookies refer to small bits of data that are saved by a user's web browser during their visit to a website. These cookies are actually created by different domains, not the one that the user is currently on. This type of cookie keeps track of user actions across various websites, allowing for customized ads and offering valuable analytics.
Google's Phase Out of Third-Party Cookies
Google made the decision to remove third-party cookies in the Chrome browser to give users more control over their online data. As of January 2024, Google began limiting third-party cookies and will be phase them out entirely by mid 2024.
How Will This Impact Your Event?
Embedded content like videos, maps, code samples, and social posts could be affected if they depend on third-party cookies for tracking or functions. It's a good idea to check any embedded content to ensure your event attendees have a seamless experience.
Widgets for external services like payments, calendars, bookings, and reservations, as well as widgets for social buttons or anti-fraud services, might also be affected.
What We Recommend
Check out your embedded content to see if it's using third-party cookies, and look into other options or reach out to the providers for more information.
Test your event website for breakages by enabling the "#test-third-party-cookie-phaseout" flag on Chrome to ensure no issues arise from the phaseout of third party cookies.