It's Alive!
Your Event App is live and accessible via the URL you selected when setting up the event (This URL has the format http://eventmobi.com/EventCode) the moment you create it. You can review it as you're building it by accessing it in any internet browser. If you've decided to have your Event App as an app in an app store, please note that it may take up to three weeks for it to become available there. Just let support know when you're ready to take advantage of that service, included in Max and Executive packages and available as an add-on for Flex packages.
However, it is up to you to launch it to your attendees and communicate the URL to them or provide them with links to it so they can access it too. No one can access your Event App unless you tell them where to find it, so you don't have to worry about people happening upon the Event App before you're ready for them to see it.
You can further limit access to your Event App by adding a passcode or limiting whether people can sign themselves up for the event (if their profile doesn't exist), or if they need to verify their email when they login the first time. You can set this under Login Page and toggling these features on.
3 . . . 2 . . . 1 . . . Launch!
If you would like to launch your Event App before you have completed it, you can create a "Coming Soon" page. Click here to find out how. If you've opted to feature your Event App in the app stores mentioned above, we would recommend waiting until the app is available in app store before you advertise it to your attendees to avoid confusion.