How to Find and Analyze App Statistics on Apple and Google Developer Accounts

By following these instructions, you will be able to effectively access, read, and download app statistics from both the Apple App Store and Google Play Store, ensuring you have the data you need to enhance your app’s performance.

Monitoring app statistics is crucial for understanding your app's performance and making informed decisions. This guide will explain how to access, read, and download app statistics on both Apple App Store and Google Play Store.

Apple App Store (iOS)

Accessing App Statistics

  1. Log in to App Store Connect:

  2. Navigate to App Analytics:

    • Click on "App Analytics" from the main dashboard.
  3. Select Your App:

    • Choose the app you want to view statistics for from the list of your apps.

Understanding App Statistics

  1. Overview Page:

    • App Units: Number of times your app has been downloaded.
    • Sessions: Number of times users have interacted with your app.
    • Active Devices: Number of devices with at least one session during the selected period.
    • Retention: Percentage of users who return to the app after the first download.
  2. Sales and Trends:

    • View detailed sales data, including in-app purchases, subscriptions, and more.
  3. Metrics and Filters:

    • Use various filters to view metrics by date range, region, device, and more.

Downloading App Statistics

  1. Export Data:
    • Click the export button (usually an icon with a downward arrow) to download the data as a CSV file.
    • Choose the metrics and date range you want to export.

Google Play Store (Android)

Accessing App Statistics

  1. Log in to Google Play Console:

  2. Navigate to Statistics:

    • From the main menu, select "Statistics."
  3. Select Your App:

    • Choose the app you want to view statistics for from the list of your apps.

Understanding App Statistics

  1. Dashboard Overview:

    • Installs: Number of times your app has been installed on devices.
    • Uninstalls: Number of times your app has been uninstalled.
    • Ratings: Average rating of your app and user reviews.
    • Crash Reports: Data on app crashes and ANRs (Application Not Responding).
  2. Detailed Metrics:

    • User Acquisition: Information about how users find and install your app.
    • Engagement: Data on user interactions, active users, and session duration.
    • Financial Data: Revenue from app purchases, subscriptions, and ads.
  3. Custom Reports:

    • Use filters to generate custom reports based on date range, region, and other parameters.

Downloading App Statistics

  1. Export Data:
    • Click the download icon (usually represented as a downward arrow) to export data.
    • Select the metrics and date range you want to export.
    • The data will be downloaded as a CSV file.

Conclusion

Regularly monitoring your app statistics on both Apple and Google platforms is essential for optimizing your app’s performance and user experience. By following these steps, you can access, understand, and download your app statistics to make data-driven decisions. If you encounter any issues, refer to the official documentation or support for further assistance.