In the Companies section of your app where you can highlight sponsors, you have the option of categorizing the profiles into groups. We recommend creating your sponsor groups before adding your companies. It's a little bit easier to create them first because it will save you a step in the long run; otherwise, you'll have to go back to complete this step rather than adding and assigning them together.
Company section groups are generated and used in the same way as people groups and session tracks. If you would like information on utilizing tracks within your app please read this article.