Emailing Module & Campaigns for Event Marketing

Table of Content:

Navigating Through the Emailing Module
Create a Campaign
Designing Your Email
Tracking & Managing Performance

Navigating Through the Emailing Module

First step is to navigate to the 'Mail' section module.

All your event emails live in one place from invitations to follow-ups, you can create, send, and track emails. The emailing module is divided into four main sections:

Dashboard & Reporting – View account-wide stats: open rates, clicks, bounces, and trends.
Campaigns List – Manage all campaigns with previews, status, type, and language. Switch between card and list views.
Email Templates – Use default templates or create your own to maintain brand consistency.
Media Library – Store images in organized folders for easy reuse across campaigns.

Create a Campaign

When creating an email campaign the first step is deciding who should receive the email and when it should be sent. This foundational step determines whether the campaign is a standalone message or an ongoing communication connected to an event.

Campaigns Based on Imported Contacts

This campaign works best when your recipients aren’t connected to a particular event. Just upload a list of email addresses to set your audience—great for sending invitations, announcements, or follow-ups to external contacts.

Upload a file with email addresses.
The first row should include column headers (merge tags like First Name, Last Name, Email).
Subsequent rows contain the corresponding contact data.
Only the contacts in your file at the time of sending will receive the email (static audience).

Event-Based Campaigns

Event-based campaigns are tied directly to an event and its attendees, with no need to upload separate contact lists. Simply choose an event and a segment—a dynamic group of attendees defined by registration data, preferences, demographics, or custom fields.

Segments give you precise control over your messaging, allowing you to send highly personalized emails such as VIP-only messages, language-specific campaigns, role-based communications, or targeted follow-ups, ensuring each message reaches the right audience.

Select an event and a segment (a dynamic group of attendees based on registration info, preferences, or custom fields).
Segment your audience for VIP-only emails, language-specific messages, or role-based communication.

This campaign type is more dynamic and offers two distinct behaviours:

One-time campaign: Sends a single email to everyone in the selected segment at that moment. It’s ideal for reminders, announcements, or last-minute updates where timing is critical and the message should only go out once.
Automatic campaign: Sends the email when you first activate it and then continues running in the background. Any new attendee who later joins the selected segment automatically receives the same email. This is perfect for confirmations, onboarding messages, or information that every new registrant should receive without manual follow-up.

To conclude, one-time campaigns target a fixed audience at a specific moment, while automatic campaigns grow with your event, keeping communication consistent as new attendees register.

Design Your Email

Use the drag-and-drop editor to create branded emails easily:

Add blocks: text, headings, buttons, images.
Start with a template or from scratch.
Insert images from the media library.
Use merge tags (%first_name, %company_name) for personalization.
Preview, send immediately, or schedule for later.

Images can be added directly to a campaign or chosen from shared folders in the media library. Once your content is ready, you can send the email right away or schedule it for later.

Tracking & Managing Performance

Each campaign includes a dashboard with insights on delivery, opens, clicks, bounces, and engagement. Data updates daily, giving a clear snapshot of performance. From the campaign list, you can quickly monitor status, duplicate campaigns, or archive completed ones for future reference.